The idea was to sell healthier snack alternatives for the road warrior. These snacks included beef jerky, nuts, trail mixes, dried fruits, stuffed olives, and honey. It later would expand to include many more items, and also souvenirs to take back home.
The store in Baker, CA, has grown from a less than 500 sf sales area, to a 4800 sf building, storage and all. When we first started, we could have never in our wildest dream have imagined that the business would grow the way it has, and continues to grow.